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PENNSYLVANIA CONTINUING EDUCATION

 

**All sessions eligible for 3 hours of continuing education credit unless otherwise noted.**

  • NEW in 2011 – CE credit, where applicable, is FREE for registered attendees of convention sessions and pre-convention NAR designation programs.

  • Seating at all convention sessions is on a first come, first served basis.  Please arrive early to ensure seating is available.

  • CE registrants must attend the entire session in order to earn credit for the session. Attendees must check in and out with the session monitor. Those arriving late or departing prematurely may be denied CE credit.

  • Cell phones must be turned off , or set on vibrate mode, during all sessions.

 

Special CE Notes

For those seeking CE credit, you MUST have your bar-coded badge scanned whenever you ENTER and EXIT the session. If your barcode does not scan properly, please complete the attendance sheet available at the door by recording your name, badge number, sign-in and sign-out times. Please stop at the registration desk at your earliest convenience to have your badge reprinted at no cost. Only those who participate in CE sessions for the full time are eligible to receive CE credit. Attendees who arrive 15 minutes or more after the session begins and those who leave before the session ends will not be eligible for CE credit.

   

Pennsylvania licensees initially licensed on or after December 1, 2009 are required to take specific, mandatory courses which are NOT being offered at Triple Play 2011.

 

 

MONDAY, DECEMBER 6

TUESDAY, DECEMBER 7

WEDNESDAY, DECEMBER 8

THURSDAY, DECEMBER 9

 

Monday, December 5

 

8:30 AM - 5:30 PM

 

CRB:  Technology Management: Develop & Deploy an Effective Strategy for Your Office
(2 Day course, continues on Tuesday, December 6)
Jonathan Nicholas

Finally a course focused on the technology needs of managers, brokers and owners! When used effectively, technology should generate sales, improve efficiencies, reduce costs, and enhance customer service. And in order to take full advantage of the technology available today, you must identify the needs of your agents and your business. This 2-day course will help you develop and implement a comprehensive technology strategy tailored to your specific company goals and marketplace.  You’ll start by studying fundamental issues such as office infrastructure, budgeting, investment and deployment. Then you’ll delve into critical management issues, such as evaluating needs, organizing training and implementing an office technology policy. Finally, you’ll develop a system to evaluate and measure the efficiency of your plan in order to make the best decisions based on your company’s needs.  For complete details on the CRB designation, please visit www.crb.com

Fee: $299; pre-registration required

NJ (15 hours Elective), PA (15 hours) Real Estate CE available

Room 421

 

CRS 204:  Wealth Building Course
(2 Day course, continues on Tuesday, December 6)
Dale Carlton

More people have become wealthy investing in real estate than many other investments. Agents who want to learn the specific secrets to smart real estate investments can discover them in this course. In this two-day course, students will learn how to identify the right opportunities in a down market or an up market, compare real estate with other investments and create additional wealth – for themselves and their clients. This high-energy course explores another way to generate sales that has been overlooked. And the results can be life changing! This class is a must for any real estate professional looking to create wealth through residential real estate investments.  For complete details on the CRS designation, please visit www.crs.com

Fee: $274 by October 14; $299 thereafter; pre-registration required

NJ (14 hours Elective), NY (12 hours) and PA (15 hours) Real Estate CE available

Room 305/306

 

ABR elective:  Real Estate Marketing Reboot
Randy Templeman

One of the reasons why you fail or only achieve modest success is your inability to focus on the consumer’s needs and to market your services accordingly. In the past, marketing courses have dealt with marketing the seller’s property as opposed to marketing to the buyer. Structured to inspire novel marketing approaches to create a personal “brand”,  this course encourages REALTORS® to look everywhere for differentiating marketing opportunities that grab the attention of buyers.  The Real Estate Marketing Reboot Course counts as one REBAC elective course to be applied towards the ABR Designation.  For complete details on earning the ABR designation, please visit www.rebac.net

Fee: $95; pre-registration required

NJ Real Estate CE (3 hours elective) and PA Real Estate CE (7 hours) available

Room 321

 

e-PRO Certification Course
Amy Chorew

NAR's new e-PRO® curriculum shows you how to use the latest social media technologies, such as Facebook and Twitter, to create an online presence vital to reaching today’s hyper-connected consumers.  e-PRO® also teaches you how to take advantage of rich media and e-office strategies to run your business more efficiently.  This is day one of a two-day certification program.  Day two may be taken online for an additional fee.  For complete details on earning the e-PRO certification, please visit www.epronar.com

Fee: $95; pre-registration required

NJ Real Estate CE (3 hours elective) and PA Real Estate CE (7 hours) available

Room 320

 

RSPS:  Resort & Second-home Markets
Roseann Farrow

Successful resort and second-home specialists need to know more than just how to sell the sizzle; they need extra expertise and knowledge. This course first focuses on the core essentials of assisting customers and clients in tourist-driven areas and other second-home markets, then broadens its scope to focus on how to use community resources and tourism bureaus to your advantage; how to be prepared to act when laws directly affecting your business are scheduled to change; how to make the best use of your marketing dollars and much more.  For complete details on earning the RSPS certification, please visit www.realtor.org/resorts

Fee: $95; pre-registration required

NJ (7 hours elective), NY (7.5 hours) and PA (7 hours) Real Estate CE available

Room 313

  

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Tuesday, December 6

 

9:00 AM - 12:00 PM

 

Tech Agent: Managing Your Risks & Reputation
Amy Chorew

This course focuses on using technology to manage, track and protect consumers. By the end of the session, you will have a better understanding of the correct and incorrect use of the REALTOR® logo and Code of Ethics online; email best practices; correct use of social media in business; and reputation management and monitoring tools online.

NJ (elective), NY and PA Real Estate CE available  

Room 302

 

Things Just Don't Gotta Get Better - You Do
Jerry Rossi

Memorize dialog, pull out the flipchart, pitch the feature benefit close - close! OH, STOP IT! Today's evolved consumer is beyond sales pitches, hard closes, and 'Mad Men' manipulative techniques of the past. Come Laugh and Learn revealing facts on the evolution of the real estate industry. Validate that no one wants to be sold. EGO marketing is OUT. Why we must STOP the sales game. Secrets the consumer survey reveals 'they want'. Take home easy to implement real estate advisor strategies that will positively impact your productivity. Watch a sneak peek video: http://www.rossispeaks.com/archives/9233

NY and PA Real Estate CE available

Room 303

    

Warding off the USPAP Police
Michelle Bradley

The title may be tongue and cheek, but there is genuine concern about how appraisers can maintain compliance with the many new regulations that have resulted in an increase in the amount of work appraisers must comply with, affectionately known as 'scope creep' due to the increasing scope of work issues. Scope creep carries with it more liability and appraisers must learn to make the scope of work rule their best friend; reduce liability through increased compliance with USPAP requirements and assignment conditions such as UAD (Uniform Appraisal Dataset). Discussion will include common misconceptions and pitfalls of UAD which plague the appraiser.

NJ, NY and PA Appraisal CE available, NY and PA Real Estate CE available, NJ Real Estate CE pending

Room 408/409

 

RESPA:  Is There Any Such Thing as a Free Lunch?
Chandra Hall

Reduce your liability by understanding RESPA and how it affects the real estate industry. RESPA violations are on the upswing and a need to understand the underlying causes, intervention opportunities and associated liability risk has never been greater. Explore Section 8 scenarios regarding kickbacks and the exchange of items of value; find out what is reasonable, what constitutes a violation, and how violations are penalized.

NJ (core), NY and PA Real Estate CE available

Room 402

 

Fair Housing :  REALTORS® & Residents
Brett Woodburn

This session will focus on some of the recent developments with the Federal Fair Housing Act, the Americans with Disabilities Act, and other relevant laws and cases to explore some of the issues that real estate agents will need to be prepared to confront. Federal laws and some of the cases that have made headlines will also be explored.

NJ (core), NY and PA Real Estate CE available

*Course also satisfies the NYS requirement for Fair Housing training

Room 312

   

Ethical Behavior in a Wired World
Melanie McLane

This 3-hour course is designed for real estate agents, which will incorporate changes to the NAR Code of Ethics, especially Articles 12 and 15. We will review general guidelines concerning advertising, including Internet sources such as Facebook, Twitter, LinkedIn, etc.

NJ (core, ethics), NY and PA Real Estate CE available

Room 403

 

 

1:30 PM - 4:30 PM

 

Minimize Taxes, Maximize Wealth:  Understanding Tax Deferral Strategies
Todd Pajonas and Matthew K. Scheriff, CPA

Don't let the word "tax" scare you! Many investors focus on the returns achieved from their real estate investments while paying little attention to how taxes can affect their profitability when those investments are sold. This course will provide an overview of several important strategies used to minimize, defer or forgive the gain tax which may be due upon the sale of real estate, as well as the methods used to compute a capital gain tax and depreciation recapture. Understanding taxes is one of the key methods to maximizing the profitability of real estate transactions. Using a mixture of examples, anecdotes, and humor Todd Pajonas will talk about the following topics: understanding gains, losses and depreciation, IRC 121 primary residence exclusion, IRC 1033 condemnation exchanges, IRC 1031 exchanges, understanding installment sales, structured installment sales, deferred sales trusts, cost segregation, self-directed IRAs, and replacement property strategies.

NJ (elective), NY and PA Real Estate CE available

Room 408/409

 

Minding the Gap: Apply Generational Concepts & Get Results
Karel Murray

In Europe, stepping on to a subway is preceded by a recorded warning 'mind the gap'. Now more than ever, real estate licensees are working with a generationally diverse group of consumers. Learn how to use generational concepts to develop targeted FSBO/expired prospecting campaigns while making YOU the information resource when it comes to real estate. In this session, you'll design your approach to the different generations and discover a personal procedural audit process that will keep you on track. Targeting your communication to the needs of different generations will help create powerful, meaningful connections with the consumer and will build your referral base.

PA Real Estate CE available

Room 412

 

It Didn't Appraise - Now What?
Michelle Bradley

So another deal has gone south due to an “appraisal issue”? What is a REALTOR® to do? This course will provide a frank discussion about current requirements for appraisal reports. Facts versus myths will be presented on topics including how to appeal an appraisal; what an appraiser can or cannot discuss; who can provide information to the appraiser and staying in compliance with federal requirements.  Information will be provided regarding new standardization of appraisals known as the Uniform Appraisal Dataset (UAD) and how it can benefit REALTORS®. You will learn tips to critically read the appraisal report to help defend your position.  Tips will also be provided on taboo conversations when dealing with appraisers to ensure compliance with the Dodd Frank Financial Reform Legislation.

NJ, NY and PA Appraisal CE available, NY and PA Real Estate CE available, NJ Real Estate CE pending

Room 302

 

New Financing Realities for a New Market
Chandra Hall

Conditions have altered our business practices. Knowing and showing what is new and different will empower you with clients and having a clear direction and workable dialogue will be critical. There is a fine line between a buyer who can buy and one who can't. As a real estate agent you are often a consumer's first point of contact and his or her trusted guide through all phases of a real estate transaction including financing options. Now more than ever it's important to uphold this trust by understanding recent changes and how credit scores impact a buyer's purchasing power. From the legislative to the procedural, get up-to-the-minute updates on news affecting FHA, VA, HUD, RESPA, and conventional financing!

NJ (elective), NY and PA Real Estate CE available

Room 402

 

Short Sales: The Big Foreclosure Secret
Phil Tesoriero

In this session, Philip Tesoriero discusses the entire default real estate process, making detailed stops at pre-foreclosures, short sales, REO's, government compliance, and working within the bank's guidelines. From the beginner who wants to get started in default real estate, to the seasoned professional looking for new insight, this is a must attend session. (Repeats 12/7, 2 - 5 PM.)

NJ (elective), NY and PA Real Estate CE available

Room 403

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Wednesday, December 7

   

8:30 AM - 11:30 AM

 

11 Ways to Lose Your License
Trista Curzydlo

While a creative agent can find more than 11 ways to get in serious trouble, this course looks at some of the most frequent violations of the laws that regulate the real estate industry.  Avoiding the unauthorized practice of law when guiding a client through a complicated transaction, indentifying risk management techniques to decrease potential conflicts of interest and a review of how social media and changing markets are changing the way licensees practice are a few of the topics to look forward to.

NJ (core), NY and PA Real Estate CE available

Room 302

 

Tax Strategies for Real Estate Professionals - Part I
Sandy Botkin

In Part I of this two-part session,  tax expert Sandy Botkin will teach REALTORS® deduction and documentation requirements for real estate transactions, rollover rules, and tax-free exchanges; deductions for entertaining clients and business gifts; and deduction rules for “on-the-road” business travel expenses.

NJ (elective), NY and PA Real Estate CE available

Room 411

 

Case Studies in 1031 Exchange
David Gorenberg

1031 Exchanges involve more than swapping properties. This session covers the ins and outs of exchanging under IRS Code 1031, from the basics to intermediate and advanced exchanges, and highlights all you need to know in order to get involved in using exchanges to market properties to your clients.

NJ (elective), NY and PA Real Estate CE available

Room 408/409

 

Priority Pricing:  Are Your Properties Positioned to Sell?
Pamela Ermen

It's a competitive real estate market out there! Are the properties you list positioned to sell? Will they be one of the first out of the gate, prepared to compete, and headed for the finish line . . . or are they destined to take a few laps around the track? Priority pricing can make the difference! If your area's market values are feeling the impact of short sale listings, REO inventory or just a LOT of competition for the same buyer, make sure to join us! We'll discuss pricing methods that can help you show your sellers how to be first on a buyer's list instead of last!

NJ (elective), NY and PA Real Estate CE available

Room 402

 

The ABCs of SOPs:  Are You in Compliance?
Roseann Farrow

This program is designed to qualify for the NAR Quadrennial COE training and will specifically emphasize:  some of the Standards of Practice that agents are confused about; some of the Standards of Practice that agents don't seem to know about at all (including the newer ones) and Pathways to Professionalism

NJ (core, ethics), NY and PA Real Estate CE available  

Room 403

 

Top Legal Issues Facing Real Estate Agents
Dale Carlton

Real estate agents are faced with legal and liability issues on a regular basis in the normal course of business. This course will discuss the major trends in real estate law suits, the importance of providing services within the agent's expertise, the importance of disclosures, the federal regulations an agent should be aware of, legal tax issues and the maintenance of proper records. Special attention will be given to knowing the difference between latent and patent defects in properties and the legal liability that each presents. You will recognize the importance of making proper documentation of transactions, as well as realize important legal tax issues you should have knowledge of.  You  will be familiar with liability issues that must be addressed to provide the best professional service while reducing legal risk to yourself and your real estate company.

NJ (core), NY and PA Real Estate CE available

Room 303

 

8:30 AM - 5:30 PM

 

2012-2013 USPAP Update

Jim Murrett

The latest edition of USPAP will become effective January 1, 2012 and is valid for two years.  This edition includes guidance from the Appraisal Standards Board in the form of USPAP Advisory Opinions and USPAP FAQs.  Primary changes involve improving the clarity, understandability and enforceability of the Ethics Rule, the Competency Rule and Standard 3: Appraisal Review, Development and Reporting.

Fee: $125; pre-registration required

7 hours NJ, NY, PA Appraisal CE available, NJ (7 hours elective), NY (6.5 hours), PA (7 hours) Real Estate CE available

Room 320

 

 

2:00 PM - 5:00 PM

 

New Normal = New Skills
Melanie McLane

Whatever happened to the good old days of easy sales and easy listings? Have you had a buyer that looked great, except they got turned down for their loan? Does it ever seem like you priced a property right, and it still just sat there? The new normal requires new skills—come to this quick paced class and pick some up!

NJ (2 hours elective), NY and PA Real Estate CE available

Room 302

 

Tax Strategies for Real Estate Professionals - Part II
Sandy Botkin

Part II continues as tax expert Sandy Botkin teaches REALTORS® the tax rules for hiring relatives in their business; review of IRA, 401k, and SEP plans; proper documentation rules for deducting business automobile expenses; and IRS regulations for home office deductions and universal exclusion rules.

NJ (elective), NY and PA Real Estate CE available  

Room 411

 

Fix and Flip or Hold for Gold - Real Estate Investment Strategies
David Gorenberg

This session explores the real estate investment cycle, including selection, acquisition, operation and sale, as compared to "fix it and flip it" strategies. It is designed to provide information regarding the acquisition and disposition of real estate with a special concentration on the investment strategies of owning real estate. Upon completion, attendees will be able to develop a business plan for any property, properly analyze the income and profit potential of a property offering, communicate effectively with industry professionals and clients, and prepare a management and cash flow strategy for any income producing property.

NJ (elective), NY and PA Real Estate CE available

Room 403

 

Short Sales: The Big Foreclosure Secret
Phil Tesoriero

In this session, Philip Tesoriero discusses the entire default real estate process, making detailed stops at pre-foreclosures, short sales, REO's, government compliance, and working within the bank's guidelines. From the beginner who wants to get started in default real estate, to the seasoned professional looking for new insight, this is a must attend session. (Repeated from 12/6 1:30 - 4:30 PM.)

NJ (elective), NY and PA Real Estate CE available

Room 402

  

The Reverse for Purchase Mortgage
Roseann Farrow

Did you know there's a reverse mortgage available to buy a home and actually have its mortgage reversed at closing? Add value to the consumer and raise the bar on your professionalism by learning the fundamentals of the HECM Reverse for Purchase Mortgage as well as the HECM in general: qualifying, closing costs, advantages and disadvantages.

NJ (elective), NY and PA Real Estate CE available  

Room 408/409

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Thursday, December 8

 

9:00 AM - 12:00 PM

 

Consult Your Way to More Income
Melanie McLane

Real estate is a numbers game—and if you understand numbers and how they work, you can have a great niche with investors. It isn’t tough to learn—download a calculator app for your smart phone and come learn how!

NJ, NY and PA Appraisal CE available; NJ (elective), NY and PA Real Estate CE available  

Room 302

 

Misrepresentation: What it is and What it Leads To
Joseph Marovich

One of the most misunderstood topics by companies and agents is what to disclose and when. By looking at some figurative cases, this seminar will involve the agents in answering those very questions. What is a material fact and is it always something physical? What are we expected to know that we don't know, and what if we don't know what we don't know? What is the role of the seller's property disclosure statement? Does it protect the agent and company? Does the duty of disclosure go beyond what the law requires? What is consumer fraud and how does it apply to disclosure and representations? These topics and more are covered in this informative seminar.

NJ (core), NY and PA Real Estate CE available

Room 303

 

How Not to be a Social Media Car Wreck
Bill Lublin

Not everyone wants to be a social media guru, but there's no denying that social media is part of our world and has become part of the mainstream. If you're successful in the current market without social media, that's fine, and even if you want to investigate social media, you should keep doing what works in your business now. But everything you do online becomes part of the permanent record, so even early mistakes can come back to haunt you later in your career. Learn how to interact with consumers in a meaningful manner, while in compliance with the requirements of NAR's Code of Ethics, licensing and copyright laws. Learn to create social media policies for your team or company, blog & comment policies to protect you online, and how to avoid making silly mistakes just because you hadn't taken this session!

NJ Real Estate CE pending, NY and PA Real Estate CE available

Room 402

 

Letting Go: Counseling Boomers on Winding Down Their Real Estate Portfolio
Judy Wetzel & Margo McDonnell

Your clients have accumulated wealth over many years of buying, renovating, managing, and financing real estate. They are now approaching retirement, and look to you for a new solution: how to dispose of their real estate without giving up their wealth to taxes. This session will cover state-of-the-art tactics for unwinding a real estate portfolio, whether a personal residence, second home, investment property or business. Most REALTORS® have a passing knowledge of the 1031 Tax-Deferred Exchange; few know about exchanging vacation homes, converting their equity into safe, guaranteed lifetime income, or using their real estate to create a benevolent transfer of wealth.

NJ Real Estate CE pending, NY and PA Real Estate CE available

Room 403

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