Complete and return the Application & Contract for Exhibit Space, Advertising and Sponorships with full payment. To choose a booth location, visit the online floor plan.

What are the dates?

The 2012 REALTORS Triple Play Convention & Trade Expo will take place on December 4–6, 2012.

Where is the convention?

The convention and trade expo takes place at the Atlantic City Convention Center - One Convention Boulevard, Atlantic City, NJ 08401.

What are the trade expo hours?

Trade Expo Hours:

Tuesday, December 4 Noon – 6 p.m.

Wednesday, December 5 9 a.m. – 6 p.m.

Thursday, December 6 9 a.m. – Noon

What are the setup/dismantle times?

Setup and dismantle times:

Monday, December 3 9 a.m. – 5 p.m. Exhibit Setup

Tuesday, December 4 9 a.m. – 12 noon Exhibit Setup

Thursday, December 6 Noon – 6 p.m. Exhibit Dismantle

Schedule of Events*

Monday, December 3

9 a.m. – 5 p.m. Exhibit Set-up

Tuesday, December 4

8:30 a.m. – 5 p.m. Education Sessions

9 a.m. – Noon Exhibit Set-up

Noon – 6 p.m. Trade Expo Open

9 p.m. – Midnight Icebreaker Reception

Wednesday, December 5

8:30 a.m. – 5 p.m. Education Sessions

9 a.m. – 6 p.m. Trade Expo Open

12:15 p.m. – 1:45 p.m. General Session

6 p.m. - 7:30 p.m. Appy Hour

Thursday, December 6

9 a.m. – Noon Education Sessions

9 a.m. – 11:50 a.m. Trade Expo Open

Noon – 6 p.m. Exhibit Dismantle

*Schedule subject to change and open to all attendees.

Why exhibit at Triple Play?

WHY TRIPLE PLAY? Meet one-on-one with today’s REALTORS^® who want the latest products and services you have to offer.

You’ll meet thousands of REALTORS^®, brokers, appraisers and other real estate professionals at the largest annual real estate convention and trade show of its kind in the U.S.
Last year, participants traveled from 18 states and three Canadian provinces to learn about the newest and most exciting developments in real estate products and services.
Hosted by the New Jersey, New York State and Pennsylvania associations of REALTORS^®, this premier event is one you can’t afford to miss.

How are booths assigned?

Booth Assignments

Initial booth space assignments will be made on June 15, 2012. No space will be assigned without a signed contract and full booth payment. All 2011 exhibitors are given the right of first refusal on booth space: 2011 exhibitors have from May 15 to June 15 to reserve their previous year’s booth location, or similar, to request an additional booth space or to choose another location. After June 15, space will be available to all new exhibitors. Exhibit space will be determined on a first-come, first-served basis and is contingent upon Triple Play approval, receipt of signed Application & Contract and Rules & Regulations, and full booth payment. Special consideration for placement will be given to our convention sponsors and advertisers. Triple Play reserves the right to rearrange floor plans and relocate any exhibit. All applicants are subject to all terms of the Application & Contract and Rules & Regulations.

What does my booth package include?

Standard booth equipment includes:

› 8’ high back drape and 3’ high side-rails.

› 6’ x 30” draped table.

› Two chairs.

› One wastebasket.

› 7’’ x 44’’ identification sign.

› Security service.

› Four complimentary convention registrations (badges) per booth.

› Company listing in the official Triple Play 2012 Convention Program if application and payment are received by October 15, 2012.

› Company listing and link to your website from Triple Play’s popular and widely-used website, www.realtorstripleplay.com.

› Use of the Triple Play logo on your promotional materials.

Exhibit Booth Sizes and Prices

Size Price

10’ x 10’ in-line ................................. $1,500

10’ x 10’ corner ................................ $2,000

Where can I order electric, carpet internet and other booth “extras”?

Vista Convention Services has been designated as the official general service contractor for the Trade Expo. Furniture, carpeting, floral, extra draperies, signs, union labor, telephone and Internet access, audiovisual equipment, electrical and crate storage will be available from Vista and other designated contractors. An online Exhibitor Service Kit with order forms covering these items will be available in September.

When can I reserve hotel rooms?

Registration and hotel information will be mailed to all exhibitors on or about September 5, 2012. Included will be all information necessary to pre-register for convention badges (including four complimentary registrations per booth) and to make any hotel accommodations you may require while in Atlantic City.

Cancellation Policy

Any exhibitor desiring to cancel exhibit space (including space reduction) must notify Triple Play in writing. If the exhibitor cancels its contract prior to October 31, 2012, the Associations shall be entitled to retain 25% of the full exhibit booth price as liquidated damages. If the exhibitor cancels its contract after October 31, 2012, the Associations shall be entitled to retain the full exhibit booth price as liquidated damages.

What types of sponsorships are available?

ALL SPONSORSHIP PACKAGES INCLUDE:

› Your company name and logo featured on our convention promotional brochure mailed to 140,000 REALTORS®. Payment and logo must be submitted by July 16, 2012. (Logo format: full-color AND black & white, high resolution EPS files ONLY.)

› Your company name, logo and link featured on convention website, www.realtorstripleplay.com.

› Your company name and logo featured at the exhibit hall entrance.

› Your company logo featured in the official Triple Play 2012 Convention Program distributed to all convention attendees.

• Acknowledgement of your sponsorship by the tri-state presidents at the General Session attended by up to 3,500 REALTORS®.

Packages:

DIAMOND SPONSOR

› Investment: $7,500

• Two full-page black & white advertisements in the official Triple Play 2012 Convention Program.

• Two complimentary 10’ x 10’ aisle exhibit booths at the Trade Expo.

• Eight complimentary convention registrations.

PLATINUM SPONSOR

› Investment: $5,000

• One full-page black & white advertisement in the official Triple Play 2012 Convention Program.

• Four complimentary convention registrations.

• One complimentary 10’ x 10’ aisle exhibit booth at the Trade Expo.

DELUXE SPONSOR

› Investment: $2,500

• One half-page black & white advertisement in the official Triple Play 2012 Convention Program.

À La Carte Sponsorships:

Opening Night Icebreaker Reception

› $3,000 (five maximum)

Your representatives will be hosts, along with show management, to more than 2,500 attendees. The arrangements for food and entertainment will be handled by show management. You may welcome attendees from the stage, and provide signage and giveaways.

General Session

› $5,000 (exclusive)

Your representatives will be introduced by the tri-state presidents to more than 3,500 attendees. The speaker arrangements will be handled by show management. You may welcome attendees from the stage, and provide signage and giveaways.

Coffee Bar in Trade Expo

› $2,000 (two maximum)

Offer attendees coffee, along with your products and services, during morning trade expo hours.

Tri-State Lounge

› $1,500/day

Host New Jersey, New York State and Pennsylvania members in the Tri-State Lounge during convention hours. Sponsorship allows for your table-top display.

Program Printing

› $3,500 (exclusive)

The official Triple Play 2012 Convention Program will include your full-color advertisement (7.75” x 10.5”) on the outside back cover of the program. The printing is handled by show management.

Trade Expo Reception

› $2,500 (four maximum)

Sponsor a reception on Wednesday evening in the trade expo hall. Your representatives will host attendees for this welcoming reception.

Convention Lanyards*

› $1,500

Everyone will wear your name throughout the Triple Play three-day event. Lanyard arrangements and costs will be handled by the sponsor (with show management approval). *This opportunity is not available to real estate companies.

Cyber Lounge

› $5,000

Everyone attending the Trade Expo will be able to drop by the lounge to relax and check their e-mails using free wi-fi or one of the laptop/printer stations. Your message and company logo can be the screensaver on each of the five laptops and your company will be listed as sponsor in the convention promotional brochure mailed to more than 130,000 REALTORS®. You may also provide signage and refreshments (at an additional cost).

Shuttle Trolley

› $1,000 per shuttle (10 available)

Multiple shuttle trolleys run between the Atlantic City Convention Center and the convention hotels during convention hours. Signage (22” x 28”) arrangements and costs will be handled by the sponsor (with show management approval).

(Logo must be submitted by October 15, 2012 in full-color AND black & white, high-resolution EPS files ONLY.)

Where can I advertise?

Consider placing an ad in the official Triple Play 2012 Convention Program and in the state association magazines: the New Jersey REALTOR® and the New York State REALTOR®. Exhibit industry research shows that exhibit marketing effectiveness increases 46 percent when an exhibitor supports its booth with pre-show, at-show and post-show advertising.

Official Triple Play 2012 Convention Program Advertising

SIZES AND PRICES

Quarter-page Ad

Black & white only.

(3.75” x 5.25”) . . . . . . . . . . . .$225

Half-page Ad

Black & white only.

(V: 3.75” x 10.5”;

H: 7.75” x 5.25”) . . . . . . . . . . .$400

Full-page Ad

Black & white only.

(7.75” x 10.5”) . . . . . . . . . . . . .$750

Inside Front or Inside Back Cover

4-color.

(7.75” x 10.5”) . . . . . . . . . . . $1,500

Outside Back Cover, if available

4-color.

(7.75” x 10.5”) . . . . . . . . . . . $2,500

Ads must be submitted by October 15, 2012 in high resolution, print-ready PDF or EPS files. For more information about Triple Play advertising or sponsorships, contact Mary Pilaar at 732-494-5616 or via e-mail at mary@njar.com.

State Publication Advertising

To advertise in one of the state association’s publications, please contact:

New Jersey REALTOR®

› Arlene Braithwaite

410-772-0820

arlene@thecyphersagency.com

arlene@thecyphersagency.com

New York State REALTOR®

› Shaun Greyling

800-369-6220

sgreylin@naylor.com

Triple Play Attendee Statistics

REALTOR® Attendees by State

62% New Jersey

22% Pennsylvania

15% New York

1% all other States & Provinces

REALTOR® Attendees by Business Function

64% Salesperson

15% Broker

11% Broker-Owner

5% Sales/Office Manager

1% Appraiser

1% Local Board Executive/Staff

<1% MLS Executive

3% Other

REALTOR® Attendees by Designation

51% REALTORS who hold at least one designation (most popular being 1.) ABR 2.) GRI; 3.) CRS; 4.) SRES and 5.) e-PRO)

REALTOR® Attendees by Business Specialty

87% Residential

2% Commercial

1% Appraisal

3% Resort

1% Auction

1% Land

1% Property Management

1% Relocation

3% Other

SOURCE: Triple Play 2011 Convention Registration Data

____________________________________________________________________________

58% plan to purchase computer software programs in the next 12 months

68% have their own individual business website and 74% use a third-party service

35% are actively using social networking sites and 14% more plan to in the future

42% use a smartphone with wireless email and web capabilities and 37% plan to purchase or

replace one in the next year

97% own a digital camera

26% purchased a vehicle in the last 12 months and 25% plan to purchase one in the next 12

months

REALTORS spend over $434.4 million on closing gifts each year

401,517 REALTORS used the services of a financial advisor in the past 12 months

295,361 REALTORS generate $15.5 billion in average monthly credit card expenditures

SOURCE: 2010 REALTORS Member Profile Study

_____________________________________________________________________________________

93% focus on residential sales

86% are either very likely or somewhat likely to attend Triple Play 2012

83% attend because they find it to be a good value

86% are full-time REALTORS

86% are repeat attendees

64% are female

58% are affiliated with franchises; 42% work for non-franchise companies

57% have been in the business for more than 10 years

The percentage of respondents who rated the convention features listed below as excellent, very good or good:

82% Overall Convention Experience

79% Education Experience

86% Atlantic City Convention Center

78% Trade Expo and Exhibitors

83% Networking Opportunities

87% Icebreaker Reception

85% Information on Triple Play website

SOURCE: Triple Play 2011 post-convention survey