A buyer counseling session provides the ideal opportunity to lay the proper foundation of establishing a successful relationship with a potential buyer. The session allows agents to distinguish themselves and the services they offer from their competition. Through proper questions, an agent can better understand the wants, needs, abilities and motivations of a buyer. At the same time, a buyer can interview, screen and determine if they want to work with the agent. With a thorough presentation of the home buying process, buyers will become more comfortable and less stressed which in turn could make the path to homeownership easier, faster and less expensive.
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