Market Like a Rock Star On a Roadie’s Budget

Today’s consumers have access to more information and are more mobile than ever before, which has changed their expectations in many ways. One of the biggest changes is how they’re inundated with marketing messages and how they now make buying decisions. Additionally, today’s consumers span several generations, each of which is affected by marketing very differently. So, for you to succeed in impacting consumers, you need to make your promotions more targeted, personal and visual in addition to leveraging platforms such as video and social media. This session will show you tools you can implement for little or no cost and that require little technical skill or knowledge.

Session Details
  • Date
    Wednesday, December 6, 2017
  • Time
    11:30 AM - 12:30 PM
  • Room