Real Estate Brokerages that Innovate, Differentiate, and Capture Unique Market Share with Blue Ocean Strategy® Success” The real estate sales industry becomes “shark eat shark” as an over-abundance of real estate agents compete head-to-head for the few clients available. Instead of competing directly on price or service, sail your boat away from the red ocean full of bloodied competitors. Navigate your boat from rough, choppy waters out to clear blue oceans. Steer clear of competitors, and build your own new market.
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