2018 Convention Session
The Art of Reciprocity: Branding, Co-Branding & Expanding Your Influences
12-05-2018 1:00 PM - 2:00 PM
As members of a service industry, our branding is more about reputation than logo; more about character than about color. While there are unique challenges that come with this reality, there are also wonderful opportunities to be recognized. The best of these is the opportunity to build a strong network of community partners that will build your brand, maximize the experience of your clients, and turn those same clients into brand-builders as well.
Using the principles of reciprocity, branding, and co-branding, I have found that the easiest and most effective way to build your brand is to let others build it for you! Reputation branding is a recession-proof, self-perpetuating lead generation platform – and it’s FREE!