Melissa Harrison

Melissa Harrison

Melissa Harrison is the CEO and founder of Allée Creative, strategic content and experiential marketing agency in the Twin Cities. With two decades of experience in marketing strategy, content management, writing, design, and business development, Melissa has proven success working with organizations around the world to build strategic marketing and communication strategies. Named a “Top 100 Content Marketer” by both the Content Marketing Institute and Express Writers, a “Top Young Entrepreneur” by Minnesota Business Magazine, and a “Mover and Shaker” by the Minneapolis-St. Paul Star Tribune, Melissa believes that organizations must adapt to what their audiences want—authentic, relevant engagement—in order to survive.

Melissa is a four-time recipient of the Hermes Creative Award and a nationally recognized speaker. In 2015, she was named one of 100 women to watch in the U.S. as part of the Inspirational Woman Project, highlighted in a book of the same title.

Melissa is an international speaker, presenting break-out sessions, workshops, panel discussions, and keynotes. Her presentations are thought-provoking and hands-on, presenting information in a way that is relevant to individual audiences and companies. She speaks on the topics of content marketing, business strategy, nonprofit management, social media, entrepreneurship, and leadership, among others.

Tuesday, December 6, 2022
9:30 AM - 10:30 AM
419
Marketing plans are an essential part of business. A fluid marketing plan that moves with you as the market evolves is better. This session walks you through the 10 key components of a marketing plan...
Tuesday, December 6, 2022
11:00 AM - 12:00 PM
419
Two years ago we were in the midst of things we couldn’t plan for but that affected all. But we CAN plan for how to set ourselves up for success when presented with unprecedented situations. Your...
Tuesday, December 6, 2022
2:00 PM - 3:00 PM
419
Content creation. Channel management. Metrics. Design. It’s a lot to manage among everything else. We need a way to manage digital media without feeling overwhelmed. Learn how to set yourself up for...
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