Nearly two in five Millennials are Hispanic or Latino, representing a homeownership segment with increasing buying power, and are set to be a force in the housing industry. Real estate professionals who understand trends in this segment’s consumer behavior, values, and marketing preferences will be able to connect with this crucial demographic and grow their business. In this session, participants will be introduced to practical strategies for reaching this market, and tactics for success including how to understand the consumer’s point of view, develop new community partnerships, and maximize digital and social media influence.
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