Albert “Al” Perry is the Broker/Owner of Century 21 Advantage Gold and a respected real estate leader, educator, and mentor with more than 30 years of industry experience.
Since becoming a managing broker in 2006, Al has spent two decades navigating the challenges of brokerage leadership, agent development, customer satisfaction, and building a culture where people feel valued, supported, and motivated to succeed.
His experience on both sides of the brokerage relationship gives him a practical understanding of what drives agent loyalty, how organizational culture influences retention, and why trust remains the foundation of every successful professional relationship.
Al has also served in leadership positions at the local, state, and national levels, including as the 2023 President of the Pennsylvania Association of REALTORS® and twice as President of the Greater Philadelphia Association of REALTORS® (2005 and 2009).
As a faculty member with Dynamic Directions, Al draws on decades of real-world experience to help real estate professionals strengthen their businesses, elevate the client experience, develop effective leadership practices, and build relationships that last.
Whether discussing how REALTORS® can leverage authentic testimonials and measurable customer satisfaction to attract new business, or how brokers can create cultures that inspire agents to stay, Al challenges participants to look beyond transactions, compensation structures, and short-term results.
Known for his engaging storytelling, candid observations, practical insights, and sense of humor, Al delivers educational experiences that encourage meaningful conversations and provide actionable strategies participants can immediately put to work.
His philosophy is simple: Trust is earned. Loyalty is built. And lasting success comes from the value we create for others. #1PercentBetterEveryDay